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PostPosted: Sun Feb 11, 2018 7:06 pm 

Joined: Thu Dec 20, 2007 7:23 pm
Posts: 1099
Location: Kingston
Peter Rabbit: Calls for Sony Pictures to apologise after food allergy 'bullying' scene in new movie

An Australian allergy awareness group is calling for Sony Pictures to apologise for its depiction of "blatant food allergy bullying" in the upcoming film Peter Rabbit.

Key points:
The film includes a scene where a character is intentionally attacked with allergen, causing anaphylaxis
Organisations call it 'socially irresponsible', want Sony Pictures to apologise
Authorities say making light of serious allergies could be harmful to community
The film was released in the US last week and according to America's Kids With Food Allergies Foundation (KFA), it includes a scene where a character is intentionally attacked with his allergen, which leads to anaphylaxis.

Australian group Global Anaphylaxis Awareness and Inclusivity (Globalaai) has created a petition asking Sony Pictures to apologise, saying the scene is socially irresponsible.

"This mocks the seriousness of allergic disease and is heartbreakingly disrespectful to the families of those that have lost loved ones to anaphylaxis," the petition reads.

Promotional poster for movie shows rabbit laying on carrots with the word "Peter Rabbit" above.
PHOTO: The film was released in the US last week. (Facebook: Sony Pictures/ Peter Rabbit Movie)
"To spread a message that condones such victimising and dangerous behaviour amongst children is grossly offensive to worldwide viewers, especially those who live with severe allergic disease."

The hashtag #boycottpeterrabbit has also kicked off on social media.

As a mother of a toddler allergic to several foods, I am disgusted that Sony would make a joke out of flicking an allergen at a food allergic individual. Doing so is felony aggravated assault! What kind of message does that scene send to kids?! #boycottpeterrabbit

12:08 AM - Feb 10, 2018
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According to the National Allergy Strategy, allergic diseases are among the fastest-growing chronic conditions in Australia — affecting one in five people.

Globalaai is encouraging parents to talk to their children about the scene and the seriousness of food allergies.

"Given that this movie is aimed at children, to see a character being intentionally attacked with the allergen that they're allergic to has been really disturbing worldwide, not only for the allergy community but also for parents," Globalaai founder Dr Pooja Newman said.

"We have a serious problem in our community with a lack of understanding and a lack of appreciation that allergies can be instantaneously life threatening and many children have died all over the world from accidental exposure to food allergens."

"Unfortunately, I believe the Peter Rabbit movie is sending a message that food allergies are not necessarily to be taken seriously and that food allergy bullying is something that is OK."

Dr Newman said she has been encouraged by the response the petition has received.

Sony Pictures have not responded to the petition. ... ne/9420102


PostPosted: Sat Feb 17, 2018 1:43 am 

Joined: Wed Jun 22, 2011 4:26 pm
Posts: 538
Sony Pictures has officially apologised, though it doesn't change the fact that the film is still being shown, with the scene, in cinemas around the world. ... lergy.html

I cannot find a copy of the actual apology letter anywhere, which is unfortunate.

And then, there's a bunch of backlash from people saying how the food allergy community is over-reacting to the whole thing and 'it's just a stupid film'. I read an article titled 'Sony should not have to apologise for Peter Rabbit', written by someone who clearly doesn't understand the life-threatening danger of food allergy bullying - which I can only presume most people don't... and that's how this movie was made and passed screenings, editing, etc. to make it to the big screen.

Hopefully this whole situation bring awareness to food allergy bullying in an overall positive way - and that more parents will talk about it with their kids. After all, my best friend was (briefly) the parent of an allergy bully, only the kid was 6 and had no idea what he was doing could be harmful. When his mother found out and told him how dangerous and frightening it was to hold an allergen near a kid who is allergic, the poor kid was devastated to know his 'joke' could have caused harm. It was a learning experience and that kid will never do it again because he knows better now. (Kids don't know what they don't know.) But for other families, they may not see how severe those consequences could be, or how to talk to their kids about it. Fingers crossed some of this media attention will get through to some people - because the flip side of how this movie could impact people isn't so nice to think about.

anaphylaxis to tree nuts, peanuts, potato, wheat, sorghum; asthmatic, dairy intolerant, vegan
other family members allergic to to dairy, egg, peanut, peach, sesame, environmentals

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